You, the customer enter a jewelery store. You are feeling great and in love with the world and confident that you could totally rely on the shop assistance's advice. Buyers beware is the first rule. In this article I will assist you to ask the right questions so you will not be disappointed and your purchase becomes a self-fulfilling experience. Unfortunately in a sales driven environment the balance between knowledge about stock and sales techniques lean heavily towards the latter. As a customers you will benefit greatly when entering the 'sales arena' armed with the right questions.
Empowerment through knowledge
Before I became technical and point out specific questions for which you can demand the correct answers I would like to touch on some general areas that are important to take on board before you set foot in a shop.
Know what you want!
You do not want to be talked into buying that last item in the showcase, which has been sitting there for ages, which you would not know. Nobody ever liked it, but a convincing voice tells you, that this is exactly what you need. Study magazines, do plenty of window shopping, do your homework on as many websites as you can find. All you really need to do is to 'Google' hand made jewelery, click images and millions of pictures come up. Of course you can and should be this specific so you do not have to go through mass produced cast jewelery when all you want is quality hand made jewelry or handmade gold jewelery.
The jewelery retail industry relies heavily on impulse buying, the emotional urge to make someone or yourself happy there and then. So before you know it you walk out the door thousands of dollars lighter or have a lay-by debt over your head. Something you may regret when you come home and do your research afterwards rather than before.
Specific questions to ask
• What metal is it made of? Can you show me the stamp? What does 18ct mean? How much gold is actually in 9ct? 375, 750 inside the ring, what does that mean? What makes white gold white even though most of what's in it is yellow gold?
• Is this item cast or hand made jewelery? One of the most disguised detail relates to the manufacturing process. This is the most important difference between a piece of quality which will last a lifetime or a mass produced casting which will not. Of course that answer will also tell you whether you are buying an original piece of jewelery or whether you could run into somebody who wears the identical product. If the answer is hand-crafted or hand-assembled then you know this is not hand made jewelery.
• Where do the diamonds come from? How have they been traded? Are they conflict free? Are the diamonds fracture filled? Ie cracks filled with resin to hide them. Have they been laser treated? Ie impurities burned out with laser beams to make the invisible. Do they come with a certificate? Where have they been cut and sourced from? Do they come from the sweat shops in Asia? You may be interested as a conscientious customer since they never carry a 'made in (country)' label such as most other consumer products.
These are only some guidelines
Try to research more about the questions which I have raised. There is so much information online and within no time you will find yourself in the driver's seat controlling the buying process. You may even feel much more confident buying online than from a traditional retailer, where you can make your own decision within your own time and not being pushed into a hasty purchase. Push-selling is certainly not one part of my life style. You will be treated with the respect you deserve should you want to make contact with me.
Source by Christian H Gortz