Welcome to the sixth part of this ten-part series in creating a successful online business. In this article, we are going to discuss the importance of following up your customers and how to do this properly.
You may be successful in creating a great marketing message and it has addressed the attention of your target market. After you have tickled their interest in your product or service, what will you do next? Simple. Follow up!
This step to creating a successful online business is important, yet many online entrepreneurs fail to do this. The fear of rejection stops them from following up their customers. They fail to understand that to be successful in any business you must learn to be proactive and to have a positive mindset despite rejections. In reality, not everyone who sees and hears your marketing campaign for the first time will buy it. Some of the reasons why some people do not buy your products are:
- They are not interested at all
- They do not see the urgency of buying it at the moment
- They are interested but would like to learn more about the product or service before making a purchase.
Most of the time, your potential customers may seem to be interested in your product or service but are a bit hesitant and will decide to purchase it some other time. Even if a customer plans to return to your webpage some other time they will become busy with other things and forget about you or buy from your persistent competitor, so it is very important to identify the buying signals of your customers and to continue to follow up . In business the one who persevere in following up customers is usually the one who closes the deal. This step is one of the main ingredients in securing sales and succeeding in any business.
There are several ways that you can follow up your customers in an online business setting. Here are some:
- Send your customers an email. Start your email by thanking them for their interest in your product or service and pointing good points why they need to buy your product. Emphasize to them the benefits of getting your service. You may also offer discounts or freebies to make your offer more enticing. You can also add them to your mailing list if you have one.
- Call your potential customers if they provided their contact information. Be proactive and cheerful but do not be too pushy or you'll discourage them. Observe professionalism when making calls. Do not try to sell to them, try to find out what they need. If your product or service meets that need then explain that to them in terms of what it will do for them.
The most important thing to remember is that the key element in successfully following up is to build a relationship based on trust with your potential customers. Doing this requires quite complex skills and it would really help you if you have someone who can advise you in successfully building the relationship with your customers. Let me know if you need help. I'd love to discuss more surefire steps in developing a successful online business.
Source by Jenni Proctor