Many people through the life of online marketing have utilized
the use of Kaizen. As a matter of fact I would venture a guess that
almost all successful businesses in today's markets are using it.
Which leaves one to wonder, what is Kaizen? Well, to put it in a
layman's words it is the practice of continuous improvement; the
fact that we should never be satisfied with what we have, and instead
always press onwards to improve what we have to something better.
This can be utilized in many ways, for example, you might own a home
based business such as a plug-in-profit homepage where the largest
work load is the advertising campaign. To find new ways to complete
tasks in this process easier and faster can mean that you will be
getting more done and earn a better income, or maybe just have the
time to catch up with some sleep that might be long overdue.
However, it is important to know that Kaizen is something that is
utilized over time and is a never ending process. As time goes by
you have to keep in touch with all new opportunities that comes
flying your way to keep competitive in a way that lets you choose
what to improve in you business. This in itself has the effect of
giving you a competitive edge against all those that ignore this
very easy, but vital step.
Many believe that one can get a successful business by working really
hard in the beginning and then wait for the money to come rolling in.
I would say this is the best way to kill a business and it is also
totally against everything that is Kaizen.
Ok, it is true that the business starts to flourish in the beginning
when the efforts by the owner and / or employee is at its peak, however
once the well deserved payoff from all the work starts to roll in many
sits back and tricks the most important step in any business; too
keep the payoff at it's peak capacity at all times !.
In essence, the theory of Kaizen can be compared to the fable of "the
rabbit and the tortoise "; a rabbit and a tortoise are going to race
each other from one end to the other, the rabbit runs fast and quick
but gets burned out very fast, while the tortoise takes it slow but
keeps his pace and even slowly increasing it at times, and in the end
he gets past the rabbit and wins the race. The quick rabbit that is
all burned out, and lays in the grass near the road halfway through
the race, thinks for himself, even I, will take it slow and increase
my pace as I go along next time.
In this fable Kaizen is the tortoise and just like the tortoise slowly
improved his pace, so can a business person improve the business that
is being conducted. Since it is better to take it slow and learn on
the way meanwhile you keep improving all aspects of the business, rather
than to rush things through just for the sake of getting it done.
A famous quote that I heard once goes like this "Rome was not built in
a day … but alas … it was built indeed ".