If organizing the design and printing of posters is part of your job then this article is for you. There are many different factors to consider when starting a poster printing project!
Provide your graphic designer with a concise and clear design brief. Your brief must outline the message you wish to portray through your poster give them the resources he or she will need such as:
- your company's logo in a digital format
- product or other images
- the necessary text, any headline ideas you may have
- critical details such as phone numbers, email addresses etc.
The images and text content has to be relevant to your product or event, as well as eye-catching. Be accurate with the details of the design brief, however do not stifle the graphic designer's creative input by going overboard with your own personal design ideas. You are paying them to provide you a service, give them good raw materials and let them do the rest. The final design of the poster will have to stand out among all the other 'visual noise' we are all bombarded with every day.
Choosing the best media to print posters on is important too. Your printer will advise you on the media they have available and the pros and cons of each one. There are different factors to consider when choosing the best media for your poster printing project or advertising campaign.
First is poster size. Poster size is important because large posters printed on the wrong media may not hang or display well. Huge posters stretching over a large area need to be printed on a strong media that will not curling in at the edges or tear. Poster media have different finishes as well, gloss, semi gloss, matt. If you will be displaying your posters in an area with direct bright lighting, a glossy poster will have to much glare on it. Go for a semi gloss or matte poster media instead.
There are also specialty media such as lightbox film and canvas. Lightbox film prints amazingly well with rich deep colors that come to life when light is shone through them. Installing or using a lightbox can dramatically enhance the visual appeal of your poster. Canvas is best used for specialized purposes, as it is relatively expensive when compared to normal poster media. It is ideal for dramatic images with no text – best for when your image says everything.
Do not be afraid to ask the printers if you can look at samples of other posters that they have printed. This should not be too hard for them to provide, as most printers typically have a portfolio to show their potential clients. You should now be able to have an easier time choosing the best media for your poster prints. Knowing what each type of media are and what to expect in terms of choices for each, will help you find the perfect printing solution to highlight the poster design.
Source by Richard Stoute